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The foundation of LINJA came from a true passion for the world of shoes! Ever since I was a small child, I had a genuine obsession with my mother's shoe closet. But my desire to create didn't become an actual reality until I was running the tail end of my corporate career, mainly in uncomfortable heels and office suit attire.
Born and raised in the Netherlands, living in Amsterdam and working in a fast-paced corporate job I realized both a dream and a gap in the footwear market. Regardless of the fact that I travelled to work on a bike with heels, I was actually frustrated that there weren't any legitimate, intelligently-designed comfortable high heels.
So I decided to learn for myself and after the finest footwear craftsmen taught me the art of shoemaking, I knew there was a space to create a more thoughtful and innovative approach to comfortable heels.
To develop this innovation, I joined forces with a 2nd generation orthopaedic shoemaker and Italy's finest footwear craftsmen. Over the following 2 years, I would struggle with my team, I wanted to get it right, but I was working against tradition, but I pushed until we got to the perfect LINJA comfort balanced with a classic heel style.
We worked on creating a better overall walking experience, from the padding to the grip to the placement of the heel. Then finally, with the extremely positive feedback from a targeted focus group of real women who wear heels on a daily basis - I felt ready to start the next step - sharing them with the world.
The New 'High' Standard
Now I'm happy to say LINJA is growing. We listen to our client's feedback and are developing new type of heels (more to come later this year!). Since I openend my own flagship store in Amsterdam women can now also design their own LINJA's and select a colour out of 125 options!
Of course women who aren't able to visit the store can order a pair of the limited seasonal collections and/or from our classic black collection. LINJA is helping women to build a shoe collection that will last them a comfortable lifetime.
Launching LINJA is a dream now realized. I feel blessed to have the opportunity to build relationships with women that wear my shoes, listen to their needs and hopefully make their LINJA experience powerful, stylish and comfortable.